Car rental promotions: a clear road ahead
Our client, a well-known US car rental company, periodically offers special week-end rates to customers. We review the content of its advertising campaigns to ensure compliance with applicable laws, in particular the need for information about rental rates and special offers to be accurate and complete.
We review the content of its advertising campaigns to ensure compliance with applicable laws, in particular the need for information about rental rates and special offers to be accurate and complete.
This is necessary to ensure that the advertisements cannot be construed as being misleading in any way, which would be contrary to consumer protection and advertising laws.
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