Penningtons Manches Cooper advises paid media specialist, Katté & Co, on its acquisition by Precis

Posted: 20/01/2025

The corporate team at Penningtons Manches Cooper has advised the shareholders of Katté & Co, a full funnel paid media specialist for e-commerce brands, on its acquisition by Precis, a full-service digital marketing agency with headquarters in Sweden.

Katté & Co. was founded in 2014 by Tom Katté and has since earned a solid reputation as a go-to agency for paid search and social media in the e-commerce world.

The acquisition reinforces Precis’ position as a leading global digital marketing agency and further strengthens its offerings for ecommerce brands.

The Penningtons Manches Cooper team was led by corporate partner David Kendall, with support from partner Phil Walton and associate Holly Sargeant. The wider team included corporate tax partner Kathy Potter, pensions partner Alison Hills, employment partner Mike Cole, IP, IT and commercial partner Oliver Kidd, and trainee solicitors Tom Morris and Keelan Williams.

Tom Katté, founder of Katté & Co, commented: "I’m incredibly excited to join the Precis Group, bringing Katté & Co’s expertise and shared vision into a larger, dynamic team. This partnership not only strengthens our UK presence but, with the support of a global network and access to Precis’ proprietary tech, Alvie, we’re now in an even stronger position to deliver impactful, global solutions for our clients. Working with David and the team was an absolute pleasure, their advice and leadership was hugely appreciated. In particular, we valued their expertise in dealing with the cross-border elements of this acquisition."

David Kendall said: "We are pleased to have supported Tom and the team at Katté & Co. The acquisition demonstrates our strength in advising on cross-border deals in the sector. We wish Tom and all at Katté & Co continued success in this new partnership."

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